Alphonse Mucha 2

Alphonse Mucha played an important role in graphic design. He began as a painter and later created his own style for posters and advertisements. He introduced this style when Sara Bernhardt asked him to design a poster for her play, Gismonda. Immediately, there was great attention to this new style, and Bernhardt invited Mucha to create more posters and stage sets. This contract with Bernhardt lasted for six years.

During this time, the era of Art Nouveau was brought about and many considered Mucha to be head of this category, but Mucha claimed to have his own style and his on way. He is known for his curves, earthy colors, and decorated women.

Mucha created numerous advertisements for many different companies, including Champenois, who published and distributed many of Mucha's works and made them available as home art. Mucha also worked for Nestle, Champagne Ruinart, and many more.